Troy Carter


How to Pick Projects and People Who Succeed


Troy Carter
Entrepreneur, Investor & Music Manager

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Welcome to the art of hustle. From his humble roots in the streets of West Philadelphia, where he threw hip-hop events that grew into a talent management empire fusing pop, urban and musical points in between (John Legend and Meghan Trainor) to his transformation into tech entrepreneur and venture capitalist, Troy Carter is the closest approximation in the digital age to a Renaissance man. A high-school dropout who hit it big maintaining footholds in multiple industries while investing shrewdly in a portfolio of companies including Uber, Spotify and Dropbox, he is a case study in future-forward entrepreneurship — a CEO of beats, bytes and big ideas whose synergistic success story in music and technology ranks among the most riveting and relatable in business today.

Carter began his career as a protégé of DJ Jazzy Jeff & Fresh Prince, re-locating to Los Angeles in his teens to work for Will Smith’s Overbrook Entertainment. He was promoting concerts in Philadelphia for the Notorious B.I.G. when he joined P. Diddy’s Bad Boy Entertainment at 21, launching his boutique artist management firm Erving Wonder several years later and nurturing the hip-hop sensation Eve to superstardom in music, television and fashion. In 2007, he signed a management deal with then-unknown singer-songwriter Stefani Germanotta, grooming her into the global pop phenomenon Lady Gaga through the nascent channels of social media that soon defined a generation.

Bridging the worlds of music, venture capital and technology, Carter began investing in Silicon Valley companies, inspiring him in 2010 to launch Atom Factory, the multi-dimensional Los Angeles-based entertainment and technology company that includes his Cross Culture investment fund and the tech and culture platform Smashhd.co, covering personalities and trends in the global startup scene. Next year sees the publication of Carter’s as-yet-untitled memoir-meets-manual for success recounting his life story in business — the art of hustle conveyed through grit and gratitude, as only a career talent like Carter can.

Following the success and expansion of Atom Factory, Carter now adds speaking engagements to his ever-expanding portfolio of achievement and expertise, offering speeches and keynotes on a variety of topics that expand the conversation on technology, innovation and entrepreneurship — and the synergy of all three, which shaped Carter’s awe-inspiring hustle. Speaking on subjects as diverse as audience engagement, spotting and nurturing talent that endures, and investing the smart way in companies and products that matter, Carter’s stories convey unparalleled wisdom from a trailblazing innovator.

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